programme overview

In the dynamic modern business landscape, leaders and professionals play a crucial role in shaping strategic directions amidst technological advances, global interconnectedness, and evolving consumer behaviours. Navigating contemporary markets requires a nuanced understanding of strategic frameworks and the agility to execute strategies for sustainable growth, innovation, and adaptability.

Leaders face challenges from intense market competition, disruptive business models, and the merging of industries, prompting a re-evaluation of traditional paradigms. The rapid pace of innovation and digitalization further emphasizes the need for a fundamental shift in strategic thinking.

Amid these challenges, leaders must possess an agile and innovative mindset to respond to changes swiftly and capitalize on emerging opportunities. The "Strategizing in Fiercely Competitive Markets" programme addresses this urgency, offering a solution to bridge the gap between strategic theory and practical implementation.

This programme aims to elevate participants' strategic thinking capabilities by leveraging insights from industry experts for real-world scenarios. Through cultivating these competencies, it equips leaders to navigate disruptions, turning them into competitive advantages and ensuring a holistic learning experience beyond traditional boundaries. By leveraging expertise from academicians, practitioners, and thought leaders, the program unlocks new dimensions of strategic leadership, imparting cutting-edge knowledge, and fostering a network of professionals driving innovation, transformation, and sustainable growth in their organizations.


The programme aims to achieve the following objectives:


Provide participants with a comprehensive understanding of strategic management principles, tailored to the dynamics of fiercely competitive markets.


Cultivate a mindset of strategic agility, enabling participants to respond proactively to disruptions, embrace innovation, and drive organizational excellence.


Equip participants with a repertoire of strategic tools and frameworks that empower them to make informed decisions that create a sustainable competitive advantage.


Foster an ecosystem of collaborative learning, enabling participants to interact with industry practitioners, share insights, and co-create innovative strategies.

Components of the Initiative
Cutting-Edge Strategic Management Education
Comprehensive Pedagogy for developing strategic acumen
Peer-based learning and networking
24*7 Online LMS
Convenience of attending classes after working hours
Executive Certification from CII for successful participants
Who should attend

This programme is tailored to mid-level management professionals who play a pivotal role in driving organizational success. Targeted delegates for this programme are individuals with a strong foundation of practical experience and a desire to enhance their strategic acumen. Participants may include:

Middle Managers

Those currently holding middle management positions responsible for overseeing teams, projects, and operational functions.

Department Heads

Professionals leading specific departments or functional areas, seeking to align their strategies with broader organizational goals.

Project Managers

Individuals responsible for project execution and seeking to understand how strategic decisions impact project outcomes.

Team Leaders

Professionals leading cross-functional teams and looking to align team objectives with overall strategic direction.

Functional Experts

Those with expertise in specific areas (e.g., marketing, finance, operations) aiming to understand how their specialized knowledge fits into the larger strategic picture.

Emerging Leaders

High-potential employees identified for leadership development, looking to gain a comprehensive understanding of strategic thinking and execution.

Entrepreneurs and Business Owners

Individuals leading their businesses or startups, wanting to refine their strategic approaches for growth and sustainability.

Learning Journey Framework
Module-wise Programme Coverage
Programme Director
Prof. Ranjan Das
PhD [Strategic Management – IIM Ahmedabad]

20 years of senior-level industry experience and 28 years of teaching [IIM Calcutta], research and consulting experience.

Prof. Gautam Chakravarti
MBA [IIM Ahmedabad]

40 years of senior-level industry experience and 10 years of teaching, training, and consulting experience

Prof. Satyaki Ray
PhD, MBA, and Associate Dean of a leading Business School

10 years of Industry and 16 years of teaching and consulting experience.

Prof. Dibyendu Nandy

An Engineering graduate from IIEST with Applied Business Analytics certification from ISB, Hyderabad and Supply Chain Analytics certification from MIT, USA

Prof. Subhashish Ghosh
BE, MBA [IIM Calcutta]

34 years of industry experience [including 4 years in Germany and 15 years in Gulf countries

Prof. Aji Mathew

20 years of industry experience including as CEO & Co- Founder of a premiere Digital Marketing Agency

Prof. Jittu Singh
MBA [XLRI] PhD [Wharton]

long senior level experience in industry and teaching [at XLRI] and consulting

Programme Evaluation and Certification
  • 1. A key feature is continuous evaluation of participants based on their attendance, engagement, individual and group assignment in addition to a programme-end examination.
  • 2. A joint certification issued by CII-SNCEL, and The Strategy Academy Centre for Advanced Studies would be awarded on successful completion.
Certification Criteria
Cumulative Attendance & Class Participation Overall Grade Nature of Certificate
60% - 100% Average/Good/Excellent Completed
40%-100% Fair Completed
40% -59% Average/Good/Excellent Completed
30%-39% Good/Excellent Completed
30% -39% Average/Fair Participated
30% - 100% Poor Participated
0% -29% Excellent/Good/Average/Fair/Poor No Certificate
Evaluation Criteria
Description Weight
Level of attendance during LIVE sessions conducted by faculty in person 10%
Engagement level (class participation) during LIVE sessions conducted by faculty in person 15%
In-class Rapid Test 15%
Assignments 30%
Program end Examination 30%
Total 100%
Participating Organisations
Fees Structure
For CII Members Rs. 60000/- + GST per participant
For Non-Members Rs. 65000/- + GST per participant
about CII

The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of India, partnering industry, Government, and civil society, through advisory and consultative processes. Founded in 1895, India's premier business association has around 9100 members, from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 300,000 enterprises from around 288 national and regional sectoral industry bodies. With 68 offices, including 10 Centres of Excellence, in India, and 8 overseas offices in Australia, Egypt, Germany, Indonesia, Singapore, UAE, UK, and USA, as well as institutional partnerships with 394 counterpart organizations in 133 countries, CII serves as a reference point for Indian industry and the international business community. With the theme for 2020-21 as “Building India for a New World: Lives, Livelihood, Growth”, CII will work with Government and industry to bring back growth to the economy and mitigate the enormous human cost of the pandemic by protecting jobs and livelihoods.


The CII Suresh Neotia Centre of Excellence for leadership (CII-SNCEL) is part of CII’s Integrated agenda of building competitiveness through Centres of Excellence. CII-SNCEL is one of the 10 COEs set up for enhancing development and progress through a diverse range of services. Established in 2009, Centre was initiated with the purpose of serving as a key facilitator of leadership development across various segments of business and socio-cultural demographics. CII-SNCEL was conceived on the core belief that the quality of leadership will play a vital role in enabling the ‘new India’ to succeed in its mission for inclusive growth and competitiveness, and thereby becoming a frontrunner in the global economy. Grooming current and future leadership is top priority for the ‘new India’ which is characterized by start-ups, first generation enterprises, family run businesses, digital revolution, disruptive business practices, global headwinds and growth of new institutions.

About The Strategy Academy

The Strategy Academy, set up in 2008, is a knowledge-based Professional Service Organization. The Academy was born out of a conviction. A conviction, that individuals and organizations can create and control their futures and destinies, irrespective of what they are up against, provided they are dissatisfied and impatient with what they are doing currently and possess a clear point of view and ambition to do something big and different in whatever space they choose to be in. The Academy is conceived and created by Prof Ranjan Das.